A recurring fee (like an expense ratio, advisory fee, or platform fee) typically comes out every year. That does two things:
That second part is the kicker: fees compound against you.
If your investments earn 7% but you pay 1% in ongoing fees, you don’t “lose 1% once.” You compound at roughly 6% instead of 7%.
A 1% annual fee isn’t 1% of your final wealth—it’s 1% every year of a base that could have been larger.
An investor expects 7% annual market returns for decades. They switch to a product charging a 1% annual assets-under-management fee. Which explanation best captures why the long-run impact can be large?
Many people naturally think ‘it’s just 1%’ and treat it like a small one-time haircut. The real mechanism is that an ongoing percentage fee reduces your effective return every year, and the gap between compounding at 7% vs. 6% widens with time. The idea that it mostly matters early ignores that the fee keeps repeating. Volatility isn’t the core issue here; fees can hurt even if returns are smooth. And many common fees are charged on assets regardless of whether the year was profitable, which directly shrinks the compounding base.